About us

TURNING PLATFORM DYNAMICS INTO A COMPETITIVE ADVANTAGE

Everyone at GENUINE is dedicated to helping your brand thrive in the new era of commerce. Our mission: To bridge the gap between traditional D2C strategies and the high-velocity world of Social Commerce. As your long-term partner, we provide genuine care and a personal commitment to your brand's growth.

Our impact in figures

120+

Experts in Germany, France, Spain and China

2

Office pets: 1 cat and 1 dog

30k

Cups of coffee per year

1

Mission: Your growth

We deliver brands promising results with full transparency, cultural competence, and genuine care.

The GENUINE difference

GENUINE is more than an agency; we are the trusted bridge between global brands and the ever-evolving social marketplace. Guided by our core values of honesty, transparency, and personal commitment, we turn your operational challenges into massive sales opportunities. Step by step, side by side, we work as your partner with an entrepreneurial mindset.

located in the centre of Cologne

Great people deliver great results

You are only as good as the people you work with – so we prefer to work with the best.

Our Partners & Founders

Damian Maib is the founder and CEO of GENUINE, an agency that facilitates the entry of international brands into the Asian e-commerce market. Under his visionary leadership, he has developed the company into a significant player in the industry, with locations in Shanghai, Guangzhou, and Berlin. Damian serves as the “Berlin Ambassador” for China and is also known as the co-host of the "Made in China" podcast, providing valuable insights into the dynamics of the Asian e-commerce landscape.

Damian Maib

Founder & CEO GENUINE

Fabian is a driving force in Social Commerce, specializing in steering strategic growth and innovation at GENUINE. Since 2021, he has leveraged his deep understanding of intercultural dynamics to lead international brands into the next generation of social-driven retail.

Fabian Sinn

Managing Partner

Sebastian is a strategic growth expert with extensive experience in retail media and marketplace optimization across Europe and North America. Prior to joining GENUINE as Managing Director, he led large-scale digital initiatives for global brands at DEPT®, specializing in scaling complex e-commerce operations.

Sebastian Gilles

Managing Director Europe

Moritz is an expert in Social Commerce operations with deep platform expertise gained directly at TikTok Shop and Alibaba. Prior to joining GENUINE as Managing Director Europe, he specialized in scaling partner operations and market development, providing him with a unique "insider" perspective on driving brand success within the TikTok ecosystem.

Moritz Pretzell

Managing Director Europe

Meet our Experts

Hanzhong is a specialized Brand Director with extensive experience in Social Commerce and international business development between Germany and China. Before joining GENUINE, he spent over eight years at Rossmann, where he led strategic market expansion and established major retail successes on platforms like Tmall and Kaola.

Hanzhong Jiang

Brand Director

David is our Creator Manager, bringing authentic, hands-on expertise to GENUINE as a creator himself. He leverages his personal experience in content production and community engagement to build high-performing affiliate networks, ensuring our creator strategies resonate with both influencers and brands.

David Mathias

Creator Manager

Daniel is our Production Manager, bringing deep technical and creative expertise from the film and TV industry. With a background in directing and producing for major formats, he leads our production workflows to ensure that every piece of content—from social media clips to high-end livestreams—meets the highest professional standards.

Daniel Borovkov

Production Manager

Twiggy Cui

Account Manager

Sergio is an Account Manager at GENUINE, specializing in strategic client relations and business development. With a strong background in SaaS sales and international project management, he ensures seamless communication and tailored growth strategies for our partners, bridging the gap between brand goals and operational execution.

Sergio Morillas Wetz

Acount Manager

Madalena is a Junior Creator Manager at GENUINE, bringing a wealth of experience in influencer marketing and creator relations. With a strong background in PR and strategic campaign management, she specializes in identifying top talent and fostering authentic partnerships that bridge the gap between creative content and brand growth.

Madalena Lombo

Junior Creator Manager

Dominik is a production specialist at GENUINE, leading video editing to create high-performing social commerce assets. Drawing on his background in media production, he ensures visual excellence while also managing HR and talent development to strengthen the creative team.

Dominik Pretzell

Production Specialist

Maurice Haacke

Community & Affiliate Manager

Julieta is a Social Commerce Junior Manager at GENUINE, leveraging her economics background and experience as a content creator with 300k+ followers. She combines data analysis with a native understanding of digital growth to drive high-performance strategies for international brands.

Julieta Guridi

Social Commerce Junior Manager

Yingyu Wu is a Growth Manager at GENUINE, bringing extensive experience from global brands like Xiaomi and Henkel. She specializes in e-commerce and campaign strategies, particularly in TikTok Shop management and market analysis.

Yingyu Wu

Growth Manager

Eva is a Business Development and Communications Manager at GENUINE, overseeing the agency’s PR and digital presence. She is responsible for organizing events and managing cross-platform communication strategy to strengthen the brand’s impact within the social commerce landscape.

Eva Trotno

Business Development & Communications Manager