Content & Live Commerce

Stop Scrolling, Start Shopping

TikTok Shop is won through high-retention content and real-time interaction. We transform your brand into a 24/7 sales engine—from viral short-form videos to high-impact live-streaming sessions that turn viewers into customers instantly.
The challenge

Feed Never Sleeps, Content Does

Your brand perception is left to chance
Without a dedicated content strategy, your products will appear on TikTok anyway—the only question is whether they look premium or like a cheap imitation.
Infrastructure kills the live momentum
Running high-impact streams is an operational beast. Without professional hosts and a studio setup, your live sessions will feel amateur and fail to convert.
Effort vanishes in a sea of noise
Producing content without data-driven direction is a waste of resources. If you don't track what hooks the viewer, your reach will stagnate while competitors take the lead.
Grow with GENUINE

Unlock New Revenue Via Video & Live

TikTok Shop is a digital stage that demands more than just average clips. We deliver high-velocity video production and professional live operations designed to keep your products in the spotlight and your checkout busy.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

Convert Attention Into Transaction

Brand-Optimized Video Production

Turn Every Scroll Into A Sale

We produce more than just clips; we build visual magnets for the TikTok Shop. From high-retention hooks to seamless product demos, we ensure your brand stays on top of the feed.
Maximize relatability through high-velocity UGC-style video production
Preserve premium positioning with brand-first storytelling in a noisy feed
Refine your reach via full-cycle post-production and performance-based edits
Live Commerce Operations

Command The Stage In Real-Time

Live-streaming is the heartbeat of TikTok Commerce. We handle the entire operational beast, from technical direction to sales-focused hosting that turns viewers into instant buyers.
End-to-end stream operations and host management
Eliminate technical friction through broadcast-level studio engineering
Capture sales peaks with strategic campaign planning and live-selling tactics
Optimization & Insights

Map Your Path To Viral Sales

We take the guesswork out of the algorithm. By analyzing every second of engagement, we provide the blueprint for content that actually puts your products in the shopping cart.
Deep-dive sales tracking to connect content metrics with shop revenue
Host performance auditing to optimize conversion rates in every stream
Actionable reporting that tells you exactly which formats to scale next

Experience you can count on

130H+

LIVESTREAMING / MONTH

320K

CREATORS ENGAGED

64K

VIDEOS POSTED

#1

TIKTOK SHOP PARTNER (GER)

UNLOCK your full potential on        TikTok

Daniel Borovkov
Production Manager
David Mathias
Creator Manager & Live Host
Ready to win? Partner with GENUINE and turn our insider expertise into your brand’s biggest success story on TikTok Shop.

Get to know us

Find a time that suits you for a video call with our team.
01

Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

Boost Your Output And Impact

Creator & Model Casting

Find The Faces That Sell

We don’t just book talent; we scout and cast the right creators and models for your specific brand vibe. Whether for high-energy livestreams or aesthetic video shoots, we find the people who resonate with your audience.

Full-Scale Video Shootings

High-End Production On Demand

We organize and execute complete shooting days. From location scouting to on-site direction, we handle the entire logistics to produce a massive library of raw assets and finished clips in one go.

In-House Studio Operations

Broadcast From Our Professional Hub

We run your livestreams and shoots directly from our specialized TikTok studios, equipped with pro-level tech to ensure a flawless, high-end look for every second you are on air.

Scripting & Storyboarding

Secure The Hook In The First Second

We write scripts that grab attention before the user can swipe away. Every line is engineered to build tension and lead viewers straight from the feed to your shop’s checkout.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Philips entered the German TikTok Shop environment needing to outperform traditional EU launch benchmarks while establishing a dominant presence in a highly competitive electronics sector. The brand required a partner capable of managing the entire operational complexity—from creator scaling to high-frequency livestreaming—without sacrificing brand equity.
Result
GENUINE delivered a market launch 4.5x faster than previous benchmarks, achieving a 300% CAGR within the first three months. By generating 31M+ impressions and doubling forecasted revenue, the brand secured the #2 livestreaming position in the electronics category and established a scalable ecosystem of over 7,900 active creators.
Challenge
Xiaomi needed to scale TikTok Shop operations within just three weeks to hit an ambitious six-digit growth target for Black Friday without relying on traditional mass sampling.
Result
GENUINE generated €250k revenue from zero in only 12 days, achieving the #1 performance livestream in the electronics category and a high Average Order Value of €125.
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.