PERFORMANCE ADVERTISING

OWN THE SCREEN. DRIVE THE SALES.

We take the wheel of your TikTok Shop advertising. With strategic GMV Max setup and daily performance optimizations, we ensure your ads generate real sales, not just clicks. We make your ad budget measurable and scale your brand profitably.
The challenge

TikTok Ads Are Not A Gamble

Low Conversion on High Spend
High impressions don't always mean high sales. Many brands pay for eyeballs but miss the actual checkout.
Unclear Performance & Data Gaps
Without real-time tracking and deep analysis, your advertising remains a black box of hidden costs.
Rapidly Changing Market Dynamics
What worked yesterday is outdated today. Constant shifts in the TikTok ecosystem leave unprepared brands behind.
Grow with GENUINE

SMART ADS FOR MAXIMUM IMPACT

We transform your ad budget into a predictable revenue engine. By managing every variable from targeting to checkout, we deliver high-performance campaigns that reach your audience and drive measurable growth.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

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Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

Turn Ad Spend Into Brand Growth

GMV MAX SETUP & STRATEGY

LAUNCH YOUR SALES ENGINE

Stop guessing and start selling with a high-performance GMV Max setup designed to dominate the TikTok Shop ecosystem.
Deploy high-conversion structures tailored for rapid scaling
Apply localized market insights to hit European consumer triggers
Integrate TikTok Shop assets for a direct path to checkout
Daily Performance Management

Aggressive Scaling Without The Waste

TikTok moves fast. We manage your budget in real-time, killing underperforming ads instantly and doubling down on what actually brings in revenue.
Refine creative and copy daily based on live engagement data
Scale winning ad sets to capture market share without losing margins
Adapt to algorithm shifts to stay ahead of the competition
Performance Clarity

Data That Drives Decisions

No more vanity metrics. We provide clear, high-level reports that connect every Euro spent directly to your bottom line and your total shop GMV.
Track core KPIs with custom-built, easy-to-read performance reports
Analyze the buyer journey with deep-dive attribution for every touchpoint
Plan your next move using strategic roadmaps based on proven results
2 women talking while shopping

Experience you can count on

130H+

LIVESTREAMING / MONTH

320K

CREATORS ENGAGED

64K

VIDEOS POSTED

#1

TIKTOK SHOP PARTNER (GER)

UNLOCK your full potential on        TikTok

Hanzhong Jiang
Brand Director
Sergio Morillas Wetz
Account Manager
Ready to win? Partner with GENUINE and turn our insider expertise into your brand’s biggest success story on TikTok Shop.

Get to know us

Find a time that suits you for a video call with our team.
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Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

BOOSTING YOUR BUSINESS

Creative Variation Testing

Find The Winners, Kill The Rest

We don't bet on just one video. We run rigorous split-tests across different hooks and formats to identify exactly what triggers your audience to buy before we scale the budget.

Strategic Ad Scripting

Hooks Built For Conversion

Our scripts aren't just creative—they’re tactical. We design every opening second to stop the scroll and every call-to-action to drive traffic straight to your TikTok Shop.

Audience Signal Optimization

Feed The Algorithm Right

We move beyond basic interests. By using custom segments and lookalikes based on real shop data, we make sure your ads land in front of high-intent buyers, not just casual scrollers.

Budget & Profit Forecasting

Plan For Scalable Profit

No more "testing and hoping." We provide clear data-backed projections so you know exactly how much spend is needed to hit your revenue targets while keeping your margins healthy.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Philips entered the German TikTok Shop environment needing to outperform traditional EU launch benchmarks while establishing a dominant presence in a highly competitive electronics sector. The brand required a partner capable of managing the entire operational complexity—from creator scaling to high-frequency livestreaming—without sacrificing brand equity.
Result
GENUINE delivered a market launch 4.5x faster than previous benchmarks, achieving a 300% CAGR within the first three months. By generating 31M+ impressions and doubling forecasted revenue, the brand secured the #2 livestreaming position in the electronics category and established a scalable ecosystem of over 7,900 active creators.
Challenge
Xiaomi needed to scale TikTok Shop operations within just three weeks to hit an ambitious six-digit growth target for Black Friday without relying on traditional mass sampling.
Result
GENUINE generated €250k revenue from zero in only 12 days, achieving the #1 performance livestream in the electronics category and a high Average Order Value of €125.
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.