Full-service partner

WIN WITH CONFIDENCE ON TIKTOK SHOP EUROPE

As your partner, we manage your shop setup, operations, and fulfillment. Leverage our insider expertise to reach new audiences and drive results. Ready to win with Europe’s leading TikTok Shop pioneers?
The challenge

TIKTOK SHOP IS A FULL-TIME ECOSYSTEM

The "Always-On" Resource Trap
Winning on TikTok Shop requires 24/7 attention—from inventory checks to price adjustments. Most brands find it impossible to maintain this pace without hiring an entire dedicated team.
Fragmented Management
Managing logistics, creators, and daily shop health separately creates silos. Without a unified operational core, your brand faces inefficient processes and missed revenue peaks.
The Support & Policy Maze
TikTok Shop moves fast and punishes slow reactions. Delayed customer support or minor compliance errors don't just hurt your reputation—they can lead to immediate platform penalties.
Grow with GENUINE

YOUR ALL-IN-ONE PARTNER FOR TIKTOK SHOP DOMINANCE

TikTok Shop is a 24/7 commitment. GENUINE manages your entire operational backend—from technical setup to shop health—ensuring your brand stays high-performing and compliant around the clock.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

Leave the daily operations to us

Store Setup & Daily Operations

OUTSOURCE YOUR SHOP MANAGEMENT

Stop managing the daily grind yourself. We take over the technical heavy lifting so your shop runs flawlessly 24/7.
Automate your store setup with full platform configuration and ERP-sync
Streamline daily operations through end-to-end order and fulfillment tracking
Maintain peak shop health with proactive monitoring to avoid platform penalties
DATA, KPI ANALYSIS & REPORTING

OPTIMIZE YOUR PERFORMANCE DATA

Stop flying blind. We transform raw TikTok Shop metrics into a clear strategic roadmap to drive predictable, long-term growth.
Full performance visibility through real-time KPI tracking of every product
Identification of revenue drivers with deep-dive analysis across all campaigns
Actionable growth roadmaps via regular reporting for precise scaling
PRODUCT & PROMOTION EXECUTION

DRIVE SALES WITH SEAMLESS OPS

A shop without movement is a missed opportunity. We manage the operational pulse of your store to ensure your products and offers are always live.
Automated product uploads and dynamic catalog management
Strategic promotion execution for flash sales and platform campaigns
Inventory data synchronization to ensure products are always marked "available"

Experience you can count on

130H+

Livestreaming / Month

320K

Creators engaged

64K

Videdos posted

#1

TikTok Shop Partner (GER)

UNLOCK your full potential on        TikTok

Moritz Pretzell
Managing Director Europe
Sebastian Gilles
Managing Director Europe
Ready to win? Partner with GENUINE and turn our insider expertise into your brand’s biggest success story on TikTok Shop.

Get to know us

Find a time that suits you for a video call with our team.
01

Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

How we support your success

CONSUMER CARE

Safeguard your brand reputation

Leave all customer communication to us – we handle inquiries quickly and professionally to protect your shop rating.

PRICING TACTICS

Execute the winning pricing strategy

Stay ahead of the competition without lifting a finger. We automate your complex voucher and discount tactics to ensure you’re the most attractive offer.

TRANSACTION OVERSIGHT

Master the seamless transaction flow

Maintain a crystal-clear overview of every single order. We monitor your transaction flow in real-time and proactively resolve any technical issues to ensure a frictionless experience from checkout to delivery.

VISUAL OPTIMIZATION

Design a storefront that sells

Beyond technical setup, we optimize your mobile storefront’s visual impact, ensuring your product pages are not just functional, but high-converting brand experiences.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Philips entered the German TikTok Shop environment needing to outperform traditional EU launch benchmarks while establishing a dominant presence in a highly competitive electronics sector. The brand required a partner capable of managing the entire operational complexity—from creator scaling to high-frequency livestreaming—without sacrificing brand equity.
Result
GENUINE delivered a market launch 4.5x faster than previous benchmarks, achieving a 300% CAGR within the first three months. By generating 31M+ impressions and doubling forecasted revenue, the brand secured the #2 livestreaming position in the electronics category and established a scalable ecosystem of over 7,900 active creators.
Challenge
Xiaomi needed to scale TikTok Shop operations within just three weeks to hit an ambitious six-digit growth target for Black Friday without relying on traditional mass sampling.
Result
GENUINE generated €250k revenue from zero in only 12 days, achieving the #1 performance livestream in the electronics category and a high Average Order Value of €125.
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.