DISTRIBUTION & LOGISTICS

SELL WITHOUT LIMITS, SHIP WITHOUT STRESS

Stop worrying about stockouts or shipping delays. We synchronize your inventory with the TikTok ecosystem, managing everything from cross-border logistics to seamless local fulfillment. You focus on the sales; we ensure the products reach your customers.
The challenge

LOGISTICS CAN MAKE OR BREAK YOUR SHOP

Blindly Guessing Stock Levels
Without precise forecasting, you are either drowning in dead stock or bleeding revenue because your bestsellers are sold out.
Returns Killing Your Margin
Handling TikTok returns without a streamlined process is a operational nightmare that drains your team’s time and eats your profit.
Disconnected From The Warehouse
Poor coordination with fulfillment centers leads to shipping delays, customer complaints, and a sinking account rating.
Grow with GENUINE

FOCUS ON your product,
WE DO THE REST

We take the operational weight off your shoulders. By automating the entire fulfillment cycle and synchronizing your stock with TikTok’s speed, we ensure your brand stays deliverable while you focus on the next move.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

TIKTOK LOGISTICS WITHOUT THE FRICTION

SMART DISTRIBUTION

BRIDGE THE GAP BETWEEN STOCK AND SHOP

We establish the legal and physical infrastructure needed to sell on TikTok Shop. By acting as your Merchant of Record, we navigate local tax complexities and selective distribution while you focus on the feed.
Full Merchant of Record (MOR) setup for total legal compliance
Strategic selective distribution to protect your brand's market value
Seamless synchronization between your inventory and platform requirements
INVENTORY INTELLIGENCE

NEVER MISS A VIRAL SALES WAVE

Scaling on TikTok requires a supply chain that breathes with the algorithm. We provide the strategic oversight needed to balance your inventory, ensuring your bestsellers are always available when the hype peaks.
Precise SKU-level forecasting to optimize warehouse space
Automated restock triggers synchronized with campaign schedules
Clear KPI tracking for inventory turnover and stock health
HASSLE-FREE RETURNS

TURN RETURNS INTO CUSTOMER TRUST

We transform the complex return cycle into a seamless experience that protects your shop rating. By handling every step from inspection to restocking, we ensure that returns don't drain your resources or your brand's reputation.
Efficient end-to-end return processing to maintain high customer satisfaction
Rapid quality inspection and automated restocking of sellable items
Detailed return-reason analysis to identify and reduce future return rates

Experience you can count on

130H+

LIVESTREAMING / MONTH

320K

CREATORS ENGAGED

64K

VIDEOS POSTED

#1

TIKTOK SHOP PARTNER (GER)

UNLOCK your full potential On         TIKTOK

Sergio Morillas Wetz
Account Manager
Madalena Lombo
Account Manager
Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Get to know us

Find a time that suits you for a video call with our team.
01

Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

OPERATIONAL ADD-ONS

Fulfilled By TikTok (FBT)

Master Official Warehouse Logic

We handle the complex onboarding and daily management of the FBT program, ensuring your products are correctly staged in TikTok's own fulfillment centers for maximum reach.

HYBRID LOGISTICS

Seamless Tracking Across All Shipping Routes

Whether you ship via FBT or your own warehouse, we synchronize every data point. We ensure your customers and the TikTok algorithm stay updated in real-time, regardless of the shipping route.

OPERATIONAL INSIGHTS

Full Transparency On Every Single Parcel

Our dashboards provide deep dives into shipping speeds, loss rates, and fulfillment costs. We give you the raw data needed to optimize your logistics spend and protect your bottom line.

STRATEGIC INFRASTRUCTURE

Build A Future-Proof Fulfillment Foundation

We design and implement the logistics workflow your brand actually needs. We ensure your technical setup is engineered to handle sudden viral growth without breaking under the pressure of a 10x order spike.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Philips entered the German TikTok Shop environment needing to outperform traditional EU launch benchmarks while establishing a dominant presence in a highly competitive electronics sector. The brand required a partner capable of managing the entire operational complexity—from creator scaling to high-frequency livestreaming—without sacrificing brand equity.
Result
GENUINE delivered a market launch 4.5x faster than previous benchmarks, achieving a 300% CAGR within the first three months. By generating 31M+ impressions and doubling forecasted revenue, the brand secured the #2 livestreaming position in the electronics category and established a scalable ecosystem of over 7,900 active creators.
Challenge
Xiaomi needed to scale TikTok Shop operations within just three weeks to hit an ambitious six-digit growth target for Black Friday without relying on traditional mass sampling.
Result
GENUINE generated €250k revenue from zero in only 12 days, achieving the #1 performance livestream in the electronics category and a high Average Order Value of €125.
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.