Creator & Affiliate Ecosystem

Turn Creators Into Your Growth Engine

Authentic social proof is the currency of TikTok. We manage your entire creator and affiliate ecosystem end-to-end—transforming casual content into a high-converting sales channel that builds trust and scales revenue.
The challenge

Scaling Creator Networks Is A Battle

Relationships fade into silence
Ongoing communication and coordination are often neglected, causing your most valuable creator connections to dry up over time.
Effort wasted on random content
Without structured campaigns, you miss the chance to turn authentic creators into effective sales drivers for your TikTok Shop.
Budgets lost in blind sampling
Scaling without data-driven optimization turns your sampling strategy into an expensive gamble instead of a reliable investment.
Grow with GENUINE

Your Expert Lead For Creator Growth

We bridge the gap between simple product mentions and a high-performing revenue channel. By overseeing your entire affiliate ecosystem, we transform authentic creator partnerships into a reliable driver for brand authority and measurable shop success.
What our partners say
Magnus Hjörne
Co-Founder & CEO
,
Kind Patches

Working with GENUINE was a great experience from start to finish. The team is fast, easy to communicate with, and truly understands how to make brands succeed on TikTok Shop. Thanks to GENUINE, KindPatches quickly entered and gained traction in the European market.

Carsten Weiskopf
Director E-Commerce
,
ANNEMARIE BÖRLIND

From day one, we worked with GENUINE as a reliable partner to set up our TikTok Shop, launch our campaigns, and activate creators. Within the first couple of weeks, we collaborated with over 1,000 creators, already generated strong sales and saw first "halo effects" on other channels. We're excited to continue this journey with GENUINE and make social commerce a key part of our long-term strategy.

Elisa Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

Bridge The Gap From Content To Sales

Creator & Affiliate Strategy

Stop Hunting Followers, Start Finding Voices

We don’t just look for vanity metrics; we find creators who actually fit your brand. We design outreach plans that recruit high-performing affiliates ready to talk—and sell.
Data-driven affiliate identification based on performance
Tailored recruitment to build a high-quality partner base
Continuous optimization for a cleaner ROI
Relationship & Network Building

From One-Off Posts To Long-Term Fans

Relationships are the core of affiliate success. We maintain the daily pulse of your network, ensuring they stay engaged, informed, and motivated to keep your products in their feed.
Consistent communication to keep your network active
Setup of dedicated platforms for seamless collaboration
Motivation programs that turn creators into brand advocates
Sampling & Activation

Don't Just Ship It, Flip It Into Sales

Sending samples is only the start. We manage the entire lifecycle to ensure every product sent out results in high-quality content and actual shop revenue instead of empty boxes.
Mass sampling programs for maximum product visibility
Real-time monitoring to track the impact of every sample
Performance-based refinement to invest only in winners

Experience you can count on

130H+

LIVESTREAMING / MONTH

320K

CREATORS ENGAGED

64K

VIDEOS POSTED

#1

TIKTOK SHOP PARTNER (GER)

UNLOCK your full potential on        TikTok

David Mathias
Creator Manager
Daniel Borovkov
Production Manager
Ready to win? Partner with GENUINE and turn our insider expertise into your brand’s biggest success story on TikTok Shop.

Get to know us

Find a time that suits you for a video call with our team.
01

Get an offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

Powering your brand

CONTENT BOOSTING

Give Your Best UGC A Megaphone

We identify your top-performing creator videos and turn them into high-octane ad assets that lower your CPA and boost trust.

PROTECTION & GUIDELINES

Wild Creators, Tame Guidelines

We set clear guardrails and creative rules, ensuring every piece of creator content stays 100% aligned with your brand values while staying authentic.

ANALYTICS & INSIGHTS

See Through The TikTok Noise

No more guessing which creator actually delivers. We provide deep-dive analytics that connect the dots between views, engagement, and your actual store revenue.

SPECIAL ACTIVATIONS

Orchestrate Your Own Viral Storm

From seasonal sales to product drops, we coordinate high-impact creator bursts and tailor-made challenges. We spark community participation to dominate the TikTok feed exactly when your brand needs the spotlight.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Philips entered the German TikTok Shop environment needing to outperform traditional EU launch benchmarks while establishing a dominant presence in a highly competitive electronics sector. The brand required a partner capable of managing the entire operational complexity—from creator scaling to high-frequency livestreaming—without sacrificing brand equity.
Result
GENUINE delivered a market launch 4.5x faster than previous benchmarks, achieving a 300% CAGR within the first three months. By generating 31M+ impressions and doubling forecasted revenue, the brand secured the #2 livestreaming position in the electronics category and established a scalable ecosystem of over 7,900 active creators.
Challenge
Xiaomi needed to scale TikTok Shop operations within just three weeks to hit an ambitious six-digit growth target for Black Friday without relying on traditional mass sampling.
Result
GENUINE generated €250k revenue from zero in only 12 days, achieving the #1 performance livestream in the electronics category and a high Average Order Value of €125.
FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.