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Your go-to resource for expert perspectives and market insights, to stand out in China's fast-paced market.
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General News
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July 11, 2025
February 19, 2025

LIVESTREAMING MEETS AI: THE RISE OF DIGITAL LIVESTREAMERS

General News
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July 4, 2025
February 19, 2025

THE RISE OF CHINA'S NATIONAL BRANDS

GENUINE in the media
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June 24, 2025
March 17, 2025

HANDELSBLATT: TELESHOPPING 2.0

GENUINE News
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June 24, 2025
February 19, 2025

85 DAYS IN: IS TIKTOK SHOP CHANGING E-COMMERCE IN GERMANY?

GENUINE News
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June 23, 2025
March 17, 2025

A PODCAST FROM SHANGHAI TO THE WORLD

GENUINE in the media
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June 23, 2025
March 17, 2025

WHY TEMU ISN’T THE BIGGEST THREAT - YET

GENUINE in the media
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June 1, 2025
March 17, 2025

NEW OPPORTUNITIES IN CHINA

GENUINE in the media
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July 17, 2023
February 19, 2025

CHINA’S E-COMMERCE GIANTS ARE TARGETING AMAZON IN EUROPE

GENUINE in the media
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June 29, 2023
February 19, 2025

A STRATEGIC ADD-ON TO CHINA?

FAQs

More questions? We have additional answers for you.

How much operational effort is required from our brand's side?

Our goal is to provide full relief for your internal teams through our "Fully Managed" model. We take over the entire end-to-end TikTok Shop management—from technical setup and product catalog optimization to daily creator communication. As your operational partner, we lead the entire process independently, while you maintain full control through strategic performance reports.

How do you identify and manage the right influencers for our TikTok Shop?

We implement a scalable creator affiliate strategy that goes far beyond traditional influencer marketing. Leveraging our extensive network, we continuously identify and onboard creators who produce authentic, high-converting content for your brand. We manage the entire affiliate ecosystem, including briefing, sample logistics, and performance tracking, to ensure maximum visibility within the TikTok "For You" feed.

What makes your TikTok Shop livestreaming concept so effective?

Livestreaming is the engine of social commerce. We operate a professional live backend and execute an "Always-On" strategy. This means we produce high-frequency live sessions with trained hosts who present your products in real-time and drive immediate sales within the stream. By combining entertainment with sales psychology, we maximize conversion rates directly inside the TikTok app.

Do you assist with logistics and integration with TikTok FBT?

Yes, a seamless customer experience doesn't end at the "buy" button. We support brands in the strategic integration of logistics solutions like "Fulfilled by TikTok" (FBT) or coordinate the interfaces with your existing ERP systems. We ensure that your fulfillment processes meet the high standards and fast delivery promises of TikTok Shop to maintain excellent shop ratings and customer satisfaction.

How do you ensure that sales-driven content aligns with our brand equity?

We understand that brand equity is a top priority for established companies. That is why we develop a customized content strategy for every client that harmonizes sales pressure with your specific brand guidelines. Through dedicated creator groups, we ensure that only partners who truly understand your brand values represent you. This allows us to leverage TikTok's viral dynamics without compromising your long-term brand identity.

Why choose a specialized TikTok Shop partner over a traditional media agency?

Traditional agencies often focus solely on reach and clicks. As a specialized social commerce partner, we optimize the entire funnel within the platform—from the initial video hook and creator engagement to the final checkout in the shop backend. We combine technical platform expertise with performance marketing and operational excellence to establish TikTok as a measurable and profitable sales channel for your business.