ORIGIN AND HISTORY
In 2010, Tmall was launched as a separate platform from Taobao to provide a premium environment for brands to sell their products. Since then, Tmall has become the most important B2C platform in China.
TARGET AUDIENCE
Tmall users value quality, original products, and reliable service. They are willing to pay for branded goods and expect fast delivery along with a trustworthy shopping experience.
MARKET OPPORTUNITIES
Tmall provides international and domestic brands with access to a large, quality-conscious consumer base. The platform’s credibility and strong infrastructure make it especially attractive for companies seeking to position themselves in China’s competitive premium segment.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Tmall’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
