ORIGIN AND HISTORY
Founded in 2008, Vipshop specialises in online discount sales, particularly in fashion, cosmetics, and lifestyle products, and has become one of China’s major e-commerce platforms for outlet shopping.
TARGET AUDIENCE
Vipshop’s users are price-sensitive shoppers seeking branded products at discounted prices, with a strong focus on quality and authenticity.
BRANDS ON VIPSHOP AND OPPORTUNITIES
Numerous domestic and international brands use Vipshop to sell overstock, end-of-season collections, and special deals, maintaining brand visibility while managing inventory efficiently.
HOW GENUINE SUPPORTS YOU
GENUINE supports you from the first strategy to daily operations. We give your brand access to Vipshop’s full potential by setting up your shop, creating content and commerce strategies, and managing campaigns and livestreams with the right creators. This ensures visibility, growth, and long-term success in a fast-changing social commerce environment.
