Content Day Cologne, Beauty Edition
Our pre-Black-Friday beauty afternoon for creators who want to grow with TikTok Shop. Learn how videos that sell are made, shoot content and meet other creators and the GENUINE team.
One afternoon, everything you need for Black Friday on TikTok Shop
Academy sessions
How TikTok Shop works for creators: finding the right products, hooks that sell and how commissions and samples work.
Meet the creators
Chill with other beauty creators over matcha and snacks, swap ideas and maybe find your next collab.
Meet the GENUINE team
Get to know the people behind our creator deals, samples and paid jobs, and ask everything you want to know.
TikTok on site
The TikTok team joins us, so you can ask your questions about TikTok Shop first hand.
Our studio day where creators learn to shoot videos that sell
The GENUINE Academy happens in our studio in Cologne. Every creator gets their own station with set, light and a monitor showing the script. Our team coaches you on set, and our editors cut your videos right after. You go home with finished TikTok Shop videos and know exactly how to film the next one yourself.
- 01Viral hooks, analysed for you. We pick the best-selling videos from the US, UK and Germany and turn them into a script.
- 02Your own station. Set, light, camera and the script on a monitor next to the lens.
- 03Coaching on set. We show you how to hold the product, nail the hook and keep people watching.
- 04Edited in top speed. Our editors deliver the finished videos, ready for your TikTok Shop.
Real videos our creators shot in the studio
At the Content Day you get a taste of the Academy: a session on how these videos are made, the studio and the team behind them.
Apply in one minute, we confirm your spot by email
- Register on Luma with your name, email and TikTok handle.
- We check your profile. Spots are limited, so registering does not yet mean you are in.
- You get your confirmation by email with all the details for the day.
Ready for your Content Day?
Monday, 16 November 2026, 1 to 5 pm at GENUINE HQ Cologne. Free for beauty creators.
Save your spot
